An Epic Fail in Church Promotion
Easter this year was a few weeks ago, on April 5. A week and a half later, on April 15, I received a postcard inviting me to attend a church’s Easter service. Aside from arriving too late to do any good, the church wasn’t even nearby; it was an hour’s drive away. What were they thinking? Obviously they weren’t. The problems didn’t stop there. The postcard gave the address of one location and a map to another, which aren’t even close to one another. Where do they meet, anyway?
The postcard also included social media info for Facebook, Instagram, and Twitter. Each one was for their parent church in California, with no reference to this (nearly) local congregation they wanted me to visit at an indeterminate location ten days too late. Only HQ’s website made any mention of the church in question, but it was minimal. To further frustrate matters, they provided no phone number or email address. Their epic marketing fail still confounds me.
Too, often, this is how we invite people to church: haphazardly and without thinking things through.
What we need to do is make our invitation timely, personal, and relevant. What could be easier? Go out and try it.
[I wanted to visit this church for 52 Churches, but they moved before I could. Now I don’t care.]
Peter DeHaan writes about biblical spirituality, often with a postmodern slant. He seeks a fresh approach to faith and following God through the lens of scripture, without the baggage of made-up traditions and meaningless practices. Read more in his books, blog, and weekly email updates.