email sanity

Several years ago, I ordered an inversion table online. Part of the ordering process was to give them my email address.

Once they had my email address, they did the logical thing and began sending me email messages. One or two of them were offers for complementary health devices and exercise equipment, but most were for inversion tables. 

In case you are wondering what an inversion table is, it is essentially a device that allows you to hang upside down. That might cause you to wonder why anyone would want two.  It sure makes me wonder. 

Maybe I’m missing something.  Perhaps my enjoyment would be doubled if I had two.  Could it be that other purchasers of inversion tables turn around a buy a second one a couple weeks later? I think not.

Apparently, their marketing department wasn’t thinking either. Why else would they insist on trying to sell me something I had already bought from them?

Likely they reasoned that it costs next to nothing to send an email to me—no matter how nonsensical. After all, I might decide that I need two: one for the basement and a second one for the living room.  Yeah, right!

Because of an ill-conceived email strategy, they have forever lost the opportunity to sell me something else. Click To Tweet

Their logic is shortsighted, however, because it will cost them something—my business. You see, in exasperation for their thoughtless barrage of messages, I opted out.

Now, because of an ill-conceived email strategy, they have forever lost the opportunity to sell me something else.

Do you like this post? Want to read more? Check out Peter’s book, Woodpecker Wars: Discovering the Spirituality of Every Day Life, available wherever books are sold.

Peter DeHaan writes about biblical spirituality, often with a postmodern slant. He seeks a fresh approach to faith and following God through the lens of scripture, without the baggage of made-up traditions and meaningless practices. Read more in his books, blog, and weekly email updates.


  • Bonnie DeHaan Posted July 17, 2019 6:45 pm

    4 months ago I purchased a new set of hearing aids from a dealer recommended by my insurance. Last week I received a letter telling me that many new and improved hearing aids have been developed since I had purchased mine. Really?. They will even give me a $500.00 credit to purchase the new and improved aids. I don’t think so.!

    • Peter DeHaan Posted July 18, 2019 7:19 am

      Wow! They’re barely broken in!

Add Comment

What do you think? Please leave a comment!

%d bloggers like this: