What Does a Christmas Sale Have to Do with Jesus?
Let’s Reframe the Idea of a Christmas Sale in Spiritual Terms
This time of year, we so often see the phrase “Christmas sale” that we barely give it a thought. And if we do think of it, we lament the secularization of our holy celebration of Jesus’s birth.
Yes, the commercialization of gift giving and a merchandising mentality of tempting, can’t-pass-it-up sale prices has coopted one of Christianity’s most cherished celebrations. This distraction of Christmas sales takes us from what the birthday celebration of Jesus’s arrival on earth was meant to be, moving us to something spiritually unintended and eternally unhelpful.
The idea of a Christmas sale is to entice us to buy something that will make us or our loved ones happy. Connecting a sale to the memory of Jesus alarms us. Yet before we reject the phrase Christmas sale, let’s re-examine it from a spiritual perspective.
While we don’t want to offer of Jesus for sale, in hopes that someone will buy him, we do want to promote Jesus in hopes that someone will follow him.
If we think of sales in terms of marketing, isn’t that what we’re really doing when we tell others about Jesus? Granted, the thought of marketing Jesus offends many, yet telling others about the good news of Jesus—either through our words or our lifestyle—is, at its most basic form, marketing.
In our marketing of Jesus, we don’t expect anyone to buy him—even if we pretend he’s on sale—but we do want people to buy into the idea of turning their life around and following him.In our marketing of Jesus, we don’t expect anyone to buy him, but we do want people to buy into the idea of turning their life around and following him. Click To Tweet
Each time we see the words Christmas sale, may we connect it with Jesus. I don’t mean in a crass commercialization of him but in a way that reminds us that both in this season and all year round, we need to let others know about him.
Though shocking to suggest it, this might be the true meaning of “Christmas sale.”
Peter DeHaan writes about biblical spirituality, often with a postmodern slant. He seeks a fresh approach to faith and following God through the lens of scripture, without the baggage of made-up traditions and meaningless practices. Read more in his books, blog, and weekly email updates.